A New Industry Lifecycle Model
نویسندگان
چکیده
Existing models of industry lifecycle evolution tend to focus on changes in products and processes and largely overlook the importance of services. Sales of services, however, are becoming increasingly significant in the revenues of many industrial and high-technology firms either because of industry evolution or strategic decisions or both. In this paper, we extend lifecycle theory by explicitly incorporating the role of services at different stages in the potential evolution of an industry. Building on the literature in service management and industry evolution, we provide theoretical support for our propositions regarding the potential role of services in the early, mature, and post-discontinuity phases of an industry lifecycle.
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